Since most of the research was already done and the online strategy was already done by some one else, we could quickly jump into defining a concept. The first thing we did was to organise a design workshop with people of de Staffing Groep. By inviting a mixed group of people from many levels of the organisation, we could get perspectives from different angles. We did fun exercises with them, got to know them better and tried to find out what kind of website would best suit them. 

After the workshop me and Tiago got to work on defining the concept. Since we knew the target audience was young, smart and demanding, we had think of ways on how to gain the thrust of this specific target audience. The concept should therefore have an appealing, modern and open look. In parts of content and functionalities the concept should have a strong focus and very little distraction. Users should experience relief and easy of doing business.