Martin Kok
UX Strategy & Design
About me
I’m Martin Kok, a UX leader who blends strategy, design and AI innovation into products that actually move the needle.
I help organisations cut through noise, define a clear product direction, and turn vision into execution. No buzzwords, no slide-ware strategy — just pragmatic, high-impact UX leadership that scales.
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Over the past years I’ve led product design and UX strategy across complex digital ecosystems, guiding teams and executives through messy problems, emerging AI capabilities, and high-stakes decisions. I’m direct, fast, and allergic to overcomplication — which usually makes me the person teams call when they need clarity, not consensus.
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If you’re building something ambitious and want a partner who speaks the language of both vision and delivery, you’re in the right place
UX Strategy
User experience design
UX strategy, product visioning, design leadership, user research direction, AI-driven product innovation, interaction design oversight, stakeholder alignment, service design thinking, prioritisation and decision-making, roadmap shaping, cross-functional facilitation, data-informed design, workshop design and facilitation, complex problem framing, systems thinking, design ops governance, team coaching and mentoring, quality assurance for UX, organisational alignment, executive communication
UX Design
User experience design
User interviews, questionnaires, focus groups, co-creation workshops, card sorting, personas, A/B testing, user interface design, customer journey and experience mapping, service blueprints, web analytics and conversion optimalisation.
Interaction design
Wireframes, interactive prototypes, storyboards, user flow diagrams, task analysis, technical or functional specifications and writing user stories.
Information architecture
Site structures, taxonomies and metadata, data modeling, content analysis, labeling and navigation.
Experience
Wolters Kluwer
Associate Director UX (current)
Responsible for
As Associate Director UX at Wolters Kluwer, I’m responsible for steering UX strategy am teams across our legal and regulatory product ecosystem. I guide product teams on direction, align design with business and tech, and drive the integration of new AI capabilities into our digital products. My focus: clarity, consistency, and pushing complex products toward a sharper, more scalable user experience.
Dept Agency
Senior UX Designer (2011 - 2019)
Clients
FBTO Verzekeringen, Gatwick Airport (UK), De Hypotheker, Johnson Matthey (UK), Syngenta Flowers (EAME), Caru Containers, TVM Verzekeringen, Nationale Postcode Loterij, ING Commercial Banking, Kamer van Koophandel, Haagse Hogeschool, Milieu Centraal, Meijers Assurantiën, Procentec, Staffing Groep, Hivos, Bouwgarant, Beter Bed, Ripe NCC, Ministerie van Buitenlandse Zaken en Koninkrijksrelaties.
Education
Bachelor in information and communication technologies
De Haagse Hogeschool (2007 - 2011)